Reclaim Palm Springs

Palm Springs would do well to reclaim the vibe conveyed in this 1990s shoot of 1950s Palm Springs. Dallas may no longer have cattle drives through the region, but it still has boots, buckles, and swagger. There is still iconography and a vibe in Texas that continues. Most of the mid-century Palm Springs hotels are gone, but the vibe of Palm Springs should continue. My recommendation is to place these Thom Jackson photographs of Chandra North in every major Palm Springs hotel, the vistors bureau, and Palm Springs promotional material. The 1950s and 1990s are decades of growth and change. It was a time of underlying elegance, sophistication, and fun. These Thom Jackson shot photographs of Chandra North show these aspirational qualities are timeless. *Reclaim Palm Springs
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